By Tully Walter
Are we amidst a fashion media apocolypse?
In the wake of New York and London’s subsequent fashion weeks, some critics believe so.
However, those who should be shaking in their boots argue that the citizen fashion journalist lacks the critical faculties or appropriate insight and experience, which places them safely outside of the professional parameters of legitimate contribution.
These social media statistics from NYFW are enough to show just how integral this online voice has become in the curation and circulation of fashion news.
The fashion media audience has never been so discerning or demanding, so it is essential that media skills and models are reinvented to respond to this.
Yes, the climate is hard but as is the nature of natural selection, only the savvy, the adaptable and the evolutionary minded will survive.
The thing about bloggers and social media users is that they ‘doers’.
The beauty of the democratic nature of online, is that many of these self published media moguls are determined, relentless and dedicated to their own cause.
There is no ‘knock off’, for the commited blogger and in the context of the 24 hour news cycle, this is what is key to maintaining relevancy.
Brutal? Perhaps. But fashion is pain.
It is a media companies inability to evolve and repond to new technologies which is really bringing them down.
This is more than a ‘If you can’t beat ‘em, join ‘em’, situation it’s more like ’join or die’.