Advertisement

Extra, extra, read all about it!

image via twilightjap.wordpress.com

by Bianca Bartolo

Print media is dead.  It’s a sentence that strikes fear into the heart of every journalist and the reason for that defensive, desperate tone edging into newsrooms everywhere.  Does the death of print mean we’ll have to pay for online content?  I hope not.

“It dies with me.” – Jean-Luc Godard

Godard said that the cinema died with him.  He was talking about the era of silent cinema, when going to the pictures was an event – the art of cinema.  What about the art of print?

The recent ousting of Vogue Editor-in-Chief Kirstie Clements has sent the fashion world into a scurry and has some questioning the future of glossy magazines.

image via Vogue.com.au

Vogue Australia circulates 51K print copies per month but their website gets 1.1 million visitors per month.  Online readers are increasing rapidly and print just can’t compete.

While I’m more than happy to pay $8.50 for my physical copy of Vogue, would I be prepared to pay for access to Vogue online?

Though I do enjoy the event galleries and unrivalled access to footage of runways around the globe that Vogue.com.au provides, it’s not the only place to get fashion content.  With the accession of multi-faceted (and free) media platforms like blogs, Twitter and Instagram, I’m spoilt for choice when it comes to free online fashion content.

The great debate rages over whether or not to charge users for access to online content – an issue news publications must face. The Herald Sun (News Limited) took the plunge earlier this year when they introduced a partial pay wall for online and mobile users, joining The Australian (News Limited) in adopting the controversial model.

It’s essentially a battle between old and new business models and the most important question is: Will readers pay for online content?

Managing Editor of Marketing Magazine, Sean Greaney, thinks pay walls have the potential to work if publications adopt a long-term strategy.  The Herald is doing this by segmenting their readers into three target publics: Current Readers, Migrators and Football Freaks Fans.

image via marketingmag.com.au

Other digital publishers agree with Greaney, but I’m not so sure. Why would I pay for something I can get for free elsewhere?

Would you pay for online access to your favourite publication?

2 Comments

  1. Renee or Michelle depending on your tutorial says:

    This is a good topic to explore for a media analysis blog post. It’s fine to pose questions in your post introduction, but make sure readers are left in no doubt about what you believe the answers to be. Inject your opinion strongly into the post, rather than just exploring both sides of the argument.

    Try to ask an open-ended question to encourage reader interaction, rather than a “yes” or “no” answer. For example, “What content would you pay for?”.

    Couple of literals – including one of your tags.

  2. huangxiao says:

    Due louis vuitton to longchamp handbags the nike free very new balance shoes weak coach factory outlet Philippine cheap oakley sunglasses military, air max unable prada outlet to vans pas cher take converse countermeasures. nike free China nike free expressed replica watches concern louis vuitton handbags that polo ralph lauren outlet the converse shoes United burberry States oakley sunglasses cheap will north face outlet undoubtedly celine handbags strengthen true religion outlet its nike mercurial military jerseys potential mcm bags in oakley sunglasses the jerseys region. rayban No sac longchamp matter bottega veneta what rolex watches plans michael kors China, louboutin the beats headphones United louboutin outlet States michael kors outlet now polo ralph lauren outlet had hollister to prada handbags take herve leger measures yoga pants to coach factory strengthen kate spade its ray ban own supra shoes military michael kors outlet presence supra for sale in polo ralph lauren East nike outlet Asia, lululemon outlet and cheap oakley sunglasses in air jordan any ferragamo shoes case chanel handbags the lancel U.S. jordan shoes will coach outlet store online not coach outlet converge. birkin bag China’s true religion principle tiffany’s on jimmy choo the hogan plan ralph lauren uk may louis vuitton not juicy couture be oakley sunglasses easy michael kors handbags to marc jacobs expand rayban the air max U.S. polo ralph lauren military tory burch outlet effort coach bags in kate spade outlet Asia oakley sunglassesmontblanc these rayban efforts nfl jerseys depends asics running primarily coach outlet on abercrombie and fitch the true religion jeans ability ferragamo outlet of coach outlet store the valentinos United lululemon States louboutin itself. reebok outlet
    China’s oakley actions jordan retro may louis vuitton bags lead nike air max to ugg boots other polo ralph lauren countries, chi hair including chanel bags Vietnam, louis vuitton outlet the karen millen islands true religion of air max the oakley South lululemon canada China burberry outlet Sea nike shoes sovereignty reebok skyscape oath ralph lauren similar new balance construction new balance outlet and toms outlet expansion, oakley sunglasses but nike air max the ray ban Chinese longchamp outlet have balance shoes a tory burch greater coach outlet store advantage nike air max in mulberry this montre femme regard. oakleys China longchamp has longchamp first-class coach factory outlet construction, louboutin to gucci implement insanity workout complex michael kors outlet online projects, ralph lauren pas cher and ray ban sunglasses with louis vuitton outlet online the tiffany and co resources burberry outlet online of air max more ray ban outlet than true religion outlet the beats by dre sum nike tn of louboutin all p90x workout other the north face neighboring toms shoes countries.air jordan red bottom shoes nike air max ray ban sunglasses hermes belt ghd hair timberland true religion outlet louis vuitton

Leave a comment

Powered by WP Hashcash