By Kate Dell’Aquila
Seriously guys, Channel Ten is serious about being Seriously Ten… Serious!
Yep that’s right, move over Simpsons and Neighbours, off to Channel 11 you trot. Channel Ten will undergo a revamp in 2011 and will soon become the home of all the news and current affairs missing from our free to air channels. Apparently.
Yep that’s right for all us hardcore soap fans and Simpsons alumni, we’ve been relegated to a new channel targeted at young people.
What about Ten, what’s the go?
Ten announced a dramatic restructure of its schedule, earlier this year, shifting its early evening focus from soaps and sitcoms to news including a half-hour national news-based program at 6pm to follow its 5pm news
According to Tens general sales manager Grant Blackley, Channel Ten will target “viewers seeking a smarter, more informed, considered and insightful approach to the stories, issues, events and news-makers of the day”.
And who better to face this revolutionized channel non-other than George Negus, who will be hosting the new 6pm show, ready to launch next year.
But is this too little too late?
But even our international counterparts have had to rethink their future programming and news structure. I can’t help but feel we are slightly behind the eight ball.
Admittedly news channels might work here in Oz, but it’s the tailored programming that gets me.
Whole channels with programs dedicated to one demographic is a dangerous choice.
After all, audiences’ eyes have already shifted away from ‘the box’ and are searching for an array of other options. YouTube, online games, pirated movies and documentaries are changing our focus from television to online. Primarily because we can get what we want, when we want it and tailor it our selves.
In a survey conducted by the Sydney Morning Herald of its online readers 82 per cent said they wanted more free to air channels.
But I cant help but feel this is a flawed statistic especially when these channels are just showing us reapeats of shows we have already seen. Or programs that are way ahead in the US
I download a new episode of the current season of Mad Men every week. I watch my new episode at the same as audiences do in the US.
SBS is currently airing season two of Mad Men, and lets be honest this is a pretty pathetic effort considering Season four is almost over in the US, and I have already watched it online. These days, who has the time to wait that long for Australia to catch up?
So my friends, what do you think, what is the future of television?