By Lishun Chong
Many believed the radio’s days are numbered due to podcasts and Ipods.
Danny Ryan, founder of Playdio says, “the future of radio was not on digital radio, which he said was already “old and tired”, but would be almost exclusively online. The great switchover at 2015 will probably see domestic internet radio become more commonplace.”
I personally agree with him on the statement that radio is dying out because among my friends, none of them listens to the radio anymore. All of them have their Ipods with them and they know what songs they like so they’ll usually download them. And some of them prefer Ipods because they feel that commercial radio has too much talking and not enough music.
However, John Kennedy, a DJ on XFM says, “DJs were still vital to help people discover music from different genres.”
Steve Keeney, President of The Denver Radio Company says “I hope that radio someway can rebuild the competitive share of listening with the younger demo by becoming more involved with the younger local listeners. Younger kids are always on the cutting edge of technology.”
This is why many radio stations “encourage listeners to be more interactive and vote to hear their favourite songs on air, or create their own shows” says Alexandra Topping in a article for Guardian. For example, in Singapore 97.8 FM used to have a segment where ordinary people can be a DJ for one hour. I always thought this is a really interesting idea since it gives an ordinary person a chance to host the show either for fun or for experience.
Besides that, many radio stations are asking listeners to participate by dedicating songs or giving out prizes. For example, in Singapore 97.8FM organizes monthly parties and listeners have to tune in to their shows to win invites.